Marketing org AI-readiness
Find out what your marketing team should automate. Start with one hour.
Not another AI tool pitch. A free 60-minute working session that maps where your team's hours actually go, and what that says about what to automate first.
You bring one hour and what you know about your team. You leave with a one-page map of where the hours are going, the top automation candidates, and the one data question to answer before spending anything. No team access needed. No commitment past the hour.
Hours by workflow
- Reporting & dashboards← automate first31%
- Campaign builds24%
- Content production18%
- List & data hygiene15%
- Everything else12%
The one data question
“Can you trust the lead-source field on more than half your records?”
One page. Yours in 48 hours.
The premise
Three things most AI marketing proposals get wrong
Tools first, workflow never
Most AI marketing pitches start with the platform. That's backwards. You can't automate a workflow nobody has written down, and you definitely can't automate one running on data nobody trusts.
Nobody checks if the data can support it
Automation runs on your CRM fields, your campaign data, your event tracking. If that's broken, AI doesn't fix it. It automates the chaos faster and with more confidence.
No number attached
“Efficiency gains” is not a business case. A recommendation that can't say how many hours it returns, what it costs to run, and what it affects isn't ready to act on.
The Hours X-Ray · Free
One hour. One page. No team required.
The X-Ray is a 60-minute working session with you, the marketing leader. No prep, no deck, no access to your systems. On the call, we map your team's major workflows and where the hours actually go. Within 48 hours you get a one-page mini-map:
- Hours by workflow — where your team's week actually goes, by category
- Top automation candidates — the 2 or 3 workflows where automation is most likely to pay off
- The one data question — the single thing to verify about your data before spending a dollar on tooling
That page is yours whether or not we ever talk again. If it shows enough opportunity, the next step is the full assessment. If it doesn't, you just got a free diagnostic and we both saved three weeks.
The full assessment
When the X-Ray shows enough opportunity
The full readiness assessment is three weeks: we map the work with your team directly, test whether your data can support automation, and deliver a ranked, costed 90-day plan. It's what an X-Ray graduates into when the mini-map justifies it.
- A workflow map.
- Where your marketing team's hours actually go, mapped directly with the people doing the work, not the org chart version.
- A data readiness read.
- An honest answer on whether your CRM, CDP, and campaign data can support automation, or whether that has to come first.
- A ranked 90-day plan.
- What to automate, what to fix before automating, what to leave alone. Each item costed and sequenced.
We're running a small number of these free while we build the practice, in exchange for permission to use anonymized results as a case study. The X-Ray is where every one of them starts.
See the full process →Fit
Built for a specific kind of team
Marketing teams of 5 to 40 people, with budget approved and direction unclear, running tools that are already bought and underused. If that's not you, we'll tell you before the X-Ray.
See the full fit criteria →Assessed by someone who's run this, not just advised on it
- customer identities unified into a single profile layer
- 60M+
- customer identities unified into a single profile layer
- conversion lift from a generative AI shopping experience
- 9.7x
- conversion lift from a generative AI shopping experience
- ARR subscription platform, owned end to end
- $2B+
- ARR subscription platform, owned end to end
Your next hour could save your next quarter
One call. One page. The clearest read you'll get on what your team should automate, before anyone tries to sell you a platform.
Book a free Hours X-Ray